Pre-Christmas is the best time in years to “throw” discounts and offers to increase sales. The majority of businesses take advantage of this end-year season to boost their sales and gain as much profit as possible. However, there is a sad fact that usually happens when it comes to the first days of a new […]
According to a survey conducted and published on KISSmetrics several years ago, 93 percent of consumers made their purchase decision basing on visual appearance. And 84.7 percent of them claimed that color was the primary factor for them to buy a product. From those data, we, marketers, can see that colors have a significantly direct […]
A retail business management is not a simple thing to do, especially when you don’t have any supporting equipment. I had various difficulties managing my retail shop when it first started about two years ago. Everything I used at that time was some notebooks and my memory. Until now, I am still surprised thinking of […]
If you are a professional retail manager, a Point of Sale system may be very familiar with you. However, perhaps, for starters, it’s still an equivocal concept. Although you usually see it at the supermarkets, department stores or restaurants, you might now know what exactly it is, how it works, how beneficial it is, and […]
I have been working in the retail business for almost five years and also experienced quite many ups and downs. Therefore, many starters in this sector usually come to me and ask for advice. And their most common question is how to increase retail sales. It’s funny because when I started up, that was one […]
According to the National Restaurant Association, about 10 percent of people prefer to eat dinner at a restaurant on Christmas Day. What does this mean? This mean Christmas is a great chance to engage old customers and attract new ones. If you’re a keen business person and finding the best hacks to increase sales during […]
Christmas is always the busiest time of the year when people start shopping not only necessities but also pine trees, decorations, and all of the other festival stuff. Everyone hopes for a complete and prosperous Christmas and wishes for good things in the next year. And as a retailer, I am sure Christmas is your […]
About two or three years ago, a survey conducted by National Retail Merchants Association indicated that 14 percent of unsatisfied customers stop buying from a business because their complaints were not adequately solved. And one client is more likely to tell people around him about his claims rather than to tell you, the business manager. Therefore, […]
If you are a manager or marketer, I’m sure you have heard of customer loyalty. However, do you pay close attention to it? About a year ago, I was one of the managers who only focused on getting new customers. What I did most of that time was drawing up plans and strategies to attract […]
Customer satisfaction has always been crucial to every business. It decides not only customer loyalty but also your business differentiation. In another way, it is precisely a key to a business success. However, not many executives and managers have created a good enough satisfaction for their customers. I used to be very insecure about this […]