How to boost sales this Valentine’s?

Everybody says “money cannot buy love”, but surely a meaningful gift can. As indicated by Nextopia, in the week prior to Valentine’s Day, records show 11% increase in order value. This week is all about love. Maybe not everybody will get all starry-eyed and lovey-dovey; however, online sellers will surely love this season as it’s […]

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The Hottest Advertising Trend in 2017: The Era of Digital

With the development of technology, marketing, in general, and advertising, in particular, has changed significantly. Businesses and marketers are empowered with various new channels to promote their products to audiences. Nowadays, digital advertising is the most converting forms of advertising. It is also the fastest growing advertising channel. And there is no sign indicating that […]

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What color makes you want to buy something

According to a survey conducted and published on KISSmetrics several years ago, 93 percent of consumers made their purchase decision basing on visual appearance. And 84.7 percent of them claimed that color was the primary factor for them to buy a product. From those data, we, marketers, can see that colors have a significantly direct […]

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