The Hottest Advertising Trend in 2017: The Era of Digital

With the development of technology, marketing, in general, and advertising, in particular, has changed significantly. Businesses and marketers are empowered with various new channels to promote their products to audiences. Nowadays, digital advertising is the most converting forms of advertising. It is also the fastest growing advertising channel. And there is no sign indicating that […]

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What color makes you want to buy something

According to a survey conducted and published on KISSmetrics several years ago, 93 percent of consumers made their purchase decision basing on visual appearance. And 84.7 percent of them claimed that color was the primary factor for them to buy a product. From those data, we, marketers, can see that colors have a significantly direct […]

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