Vince
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What color makes you want to buy something

According to a survey conducted and published on KISSmetrics several years ago, 93 percent of consumers made their purchase decision basing on visual appearance. And 84.7 percent of them claimed that color was the primary factor for them to buy a product. From those data, we, marketers, can see that colors have a significantly direct […]

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What makes customers’ complaints so important?

What makes customers’ complaints so important?

About two or three years ago, a survey conducted by National Retail Merchants Association indicated that 14 percent of unsatisfied customers stop buying from a business because their complaints were not adequately solved. And one client is more likely to tell people around him about his claims rather than to tell you, the business manager. Therefore, […]

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